Democratic actors increasingly struggle to gain visibility and engagement on social media, while populist and anti-democratic content often dominates young people’s feeds. Based on recent research by the Bertelsmann Stiftung, this interactive workshop explores what makes political content resonate with young audiences online. Participants will learn key insights from content analysis, youth feedback and platform dynamics and apply them directly to their own communication challenges. Together, we will develop practical strategies for creating democratic content that captures attention, fosters participation and strengthens democratic discourse in digital spaces.